News

Tapioca Mobile Launches with ABC

October 5th, 2009

Tapioca Mobile, a leader in powering SMS & MMS campaigns, announced its SMS & MMS enablement of ABC’s “Desperate Housewives” new eight week mystery series titled “Another Desperate Housewife”. Read more »

Tapioca Gets the Message - and the Video - to
Mobile Phone Masses

April 15th, 2009

Tapioca Mobile wants to see your cellular phone play more videos, and the San Diego-based wireless media company has the know-how to do it—no matter what phone you use. Tapioca has created a unique video-transcoding process and has, according to co-founder and CTO Chas Wurster, “the largest footprint of addressable video mobile devices in the U.S. We can get video into the hands of more consumers than anybody else.” Read more »

Content and Technology Partner for NATPE's What's Next
Tech Premieres

January 27, 2009

As NATPE continues its commitment to bringing together content and technology, the association is fostering creative partnerships between leading hardware and software developers and top television producers and distributors. NATPE’s newest offering showcases a new or enhanced digital product or service for producing, distributing and/or monetizing television content. Read more »

Economic downturn bodes well for mobile coupon companies

January 6, 2009

Plenty of application developers and content owners are spinning their wheels as they try to convince users to shell out for mobile goodies. But a small — and very optimistic — segment is hoping to get consumers to save money with their phones. Read more »

SMS to permeate interactive digital signage platforms

December 24, 2008

Forty percent of new network digital display platform installations will make use of SMS technology for interactivity by 2012, up from just 5% last year, according to a new report from MultiMedia Intelligence. Read more »

Targeted mobile marketing and Hispanics

September 16th, 2008

The numbers suggest an attractive demographic for mobile marketing. Nielsen’s Q2 Mobile Advertising Report cites Hispanic data users as more likely (41% compared with 30%) to recall seeing ads on mobile phones and more likely (22% vs. 13%) to have responded. Moreover, according to ComScore m:metrics, Hispanics significantly over-index on mobile content consumption (71%) compared with the market average (48%). Brian Colbert, VP of mobile sales at ESPN, comments that in “all things mobile, the Hispanic audience over-indexes quite a bit.” Read more »

U.S. text messaging activity breaks record

August 27th, 2008

The Mountain View, Calif.-based company said it delivered 95.4 billion inter-carrier text messages in the first half of 2008, establishing a new record for text messaging activity during the period. VeriSign also reported a single-day record of 648 million texts and a one-hour record of 42 million messages. Read more »

Univision Launches With Tapioca Mobile

July 19, 2008

Univision's flagship station KMEX-TV Channel 34, Los Angeles' #1 rated 6pm local newscast for fourteen consecutive years and the #1 station across all Nielsen measured markets in the country regardless of language, announced today the mobile distribution of news alerts, both in video and text messages, on Univision Movil. Coverage includes important local, national and international news, as well as breaking news, weather, entertainment and the top stories of the day. Read more »

$5 Million for Mobile Media Monetization

March 25, 2008

Tapioca Mobile is a mobile content and advertising network that very little information seems to be disclosed about it by either the press, blogosphere or the company itself. In fact there are only a few things we can tell you about Tapioca, and chief amongst them is that they’ve just raised $5 million to do what it is they do. Read more »

SinglePoint Partners With Tapioca Mobile

January 18, 2008

SinglePoint, a media interactivity mobile company, is partnering with San Diego-based Tapioca Mobile, which specializes in mobile rich multimedia messaging, to offer an enhanced suite of mobile advertising services, including the development of advertisement-supported mobile campaigns. Read more »

A Study on MMS Growth

November 01, 2007

There have been questions whether or not consumers are using MMS to send photos and video. With billions being sent and numbers climbing, the questions seem to have been answered. Read more »

Interview with Sachin Deshpande

September 24, 2007

Earlier this month, San Diego-based Tapioca Mobile raised a first round of funding from Venrock, saying that it is developing to deliver video and rich media to mobile handsets. To get a better perspective on where Tapioca Mobile fits into the mobile market, and for more color on the funding, we spoke with Sachin Deshpande, CEO and Co-founder of Tapioca last week. Read more »

Tapioca Mobile on BusinessWire.com

September 12, 2007

SAN DIEGO--(BUSINESS WIRE)--Tapioca Mobile announced today that it has closed its initial round of funding and added Venrock’s David Siminoff and Neeraj Choubey to its board of directors. Tapioca Mobile, which specializes in mobile rich multimedia messaging, will use the seed financing to accelerate product and customer development. Read more »