Don't just shorten URL's, make them magical!
Magic Link (the “Site”) and the Magic Link service (the “Service”) is brought to you by Qualcomm Services Labs, Inc. (“we” or “us”). This Privacy Policy describes the types of personal and non-personal information we collect on the Site and from the Service, how we use such information and to whom and under what circumstances we may disclose it. By using the Site and/or the Service, you agree to the collection, use and disclosure of your personally identifiable information as described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site or the Service.
Collection of Information
Information You Submit. If you voluntarily submit information to us—for example, if you register on the Site or for the Service, order products or services, participate in a survey, contact us or provide us feedback, supply additional information to your account or profile, or respond to our request for information—we will collect the information you submit. In each such instance, you will know what data we collect, because you actively submit it. We will use the data you voluntarily submit to us for the purposes we describe in this Policy, as well as any purposes that we describe to you when we collect such information.
Operation of the Site and provision of the Service. As part of the standard operation of the Site and Service, we may collect information from your computer or device, including but not limited to your browser type, operating system, IP address and the domain name from which you accessed the Site and/or Service, and if you are accessing our Site or Service with your mobile device, type of mobile device. In addition, we may collect information about your browsing behavior, such as the date and time you visit the Site or Service, the areas or pages of the Site that you visit or the name of the content you view using the Service, the amount of time you spend viewing the Site or Service, the number of times you return to the Site or Service and other click-stream data. We may also infer your mobile operator and the country you are in when you access the Site or Service based on the IP Address you use.
Cookies
We may use cookies to collect the information described above. A cookie is a small text file that may be stored on the hard drive of your computer when you access the Site. We may also use cookies to: (1) provide you with customized content and advertising; (2) monitor Site usage; (3) remember you when you return to the Site; and (4) conduct research to improve our content and services.
You are free to decline cookies, but by doing so, you may not be able to use certain features on the Site or take full advantage of all of our offerings. Check the “Help” menu of your browser to learn how to change your cookie preferences.
Use of Information
We may use the information we collect from and about you for any of the following purposes: (1) for account verification and to fulfill your requests for products and services; (2) to provide you with targeted offers and advertising on the Site or Service; (3) to contact you with information and promotional materials and offers from our company as well as from our subsidiaries, affiliates, marketing partners, advertisers and other third parties; (4) to contact you when necessary; (5) to review Site and Service usage and operations; (6) to address problems with the Site, Service, our business, or our products and services; (7) to protect the security or integrity of the Site, Service and our business; and (8) otherwise, as disclosed to you at the point of information collection.
Disclosure of Information
We may disclose information collected from and about you to the following entities for the following purposes: (1) to the providers of content for our Magic Link Service, (2) to our service providers and suppliers, if the disclosure will enable any of them to perform a business, professional or technical support function for us; (3) as necessary if we believe that there has been a violation of the Site Terms of Use or of our rights or the rights of any third party; (4) to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law, or otherwise as required by law; and (5) otherwise, with your consent. In addition, in the event that our company or substantially all of its assets are acquired, your personal information may be one of the transferred assets.
Forums & Blogs
Our Site may provide a forum, blog, or other interactive feature that allows you to disclose information directly to us and other users of the Site. Your participation in such interactive features is completely voluntary and we assume no obligations or responsibility with respect to the information you provide or share through such interactive features. To participate in these interactive features, we may require you to register with us and provide certain information such as your name, email address, location, phone number, and desired display name (which may be viewable by other users of the interactive features). We or our service providers acting on our behalf may use the information you provide during the registration process for analytical and development purposes (such as to make product or service enhancements) and to enable you to use the interactive features and to manage your account. You may also personalize our interactive features by voluntarily providing additional information such as your location, instant message contact information, website address, occupation, and other information. Our interactive features may also allow you to upload an avatar or other graphical representation of yourself. If you voluntarily provide such additional information, it may be viewable by other users of the interactive features - so you should not provide information you do not want other users to know.
Security
We have taken certain physical, electronic, contractual, and managerial steps to safeguard and secure the information we collect from Site visitors. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you register on our site or for our services, it is your responsibility to protect the security of your login information.
Children
We do not direct the Site or Service to, nor do we knowingly collect any personal information from, children under thirteen.
Links & Third Party Websites
The Site and/or Service may contain links to third-party websites, which may have privacy policies that differ from our own. We are not responsible for the activities and practices that take place on these sites. Accordingly, we recommend that you review the privacy policy posted on any site that you may access through the Site or Service.
Changes to This Privacy Policy
We may change this privacy policy from time to time. When we do, we will post the change(s) on our website. If we change the policy in a material way, we will provide appropriate online notice to you.
Contact Us
Please feel free to contact us with any comments, questions or suggestions you might have regarding the information practices described in this statement. You may contact us using the Contact Us feature within the Site or write to us at:
5775 Morehouse Drive
Attn: Qualcomm Services Labs, Division Counsel
San Diego, California, USA, 92121
Magic Link, Tapioca Mobile, and the Tapioca logo are trademarks of Qualcomm Services Labs, Inc. All other marks are owned by their respective owners.
Effective Date: January 19, 2011